Dari Ibu Rumah Tangga Menjadi Wanita Pengusaha : Hambatan dan Tantangan dalam Menjalankan Usaha di Sepanjang Hulu Hilir Proses Produksi

Abstract

The development of Small and Medium Enterprises ( SMEs ) in Indonesia is currently growing rapidly, but a lot of managerial issues often faced by SMEs in their business . The research results stated that the lack of long-term planning and strategic thinking in business are the major contribution of their business’ slow growth. To help the SMEs become more competitive, value chain approach can be employed to make upgrading strategy. This study uses a case study in Abon Lele industry in Boyolali, where women have a vital role as a women entrepreneur in the entire business process. Abon Lele Boyolali industry is also facing the same problem as that faced by other SMEs. This makes it difficult to develop their business. The use of a value chain approach can explain the whole production activities, so that the optimal solution can be made. The upgrading strategy also performed by SWOT analysis. The research result showed that the increase in business competitiveness Abon Lele Boyolali can be done through product innovation, product image promotion, strengthening of the entrepreneurial spirit and market extension. These are expected to improve the welfare of businesses in the industry Boyolali shredded catfish.