Pengembangan Sastra Sebagai Industri Kreatif: Studi Kasus Novel Laskar Pelangi Karya Andrea Hirata

Abstract

The research was aimed at 1)describing Laskar Pelangi novel as a creative industry commodity in the field of literature; 2) delineating Laskar Pelangi as a creative industry commodity in the field of cinematography; 3) explaining Laskar Pelangi as a creative industry commodity in the field of music performance.The study applied the descriptive qualitative method. The data consisted of words, phrases, and sentences of Laskar Pelangi novel and some references relating to the development of creative industry. The technique of the data collection was done through library technique, reading, taking note and observing. The technique of the data analysis was done through the content analysis and the inductive method. Result of the study showed that 1) Laskar Pelangi novel proved to be a creative industry commodity; 2) Laskar Pelangi novel became an ecranisation phenomena in a creative film industry; 3) the soundtrack lyric of Laskar Pelangi was successfully arranged in a beautifully musical story.In addition to this, as an art, Laskar Pelangi successfully carried out its mission as an culturally educativemedia. Laskar Pelangi had inspired the audiencesin the field of education, humanity, social economy, culture and development distribution.