| dc.identifier.citation | Arif Wibowo, Optimalisasi Peran Inkubator Wirausaha Perguruan Tinggi dalam Pemberdayaan UMK melalui Kerjasama Joint Venture Profit Sharing,http//:staff.uny.ac.id/.../Optimalisasi %20Peran%20Perguruan%20Tinggi%20da. Assauri, Sofjan, 2007. Manajemen Pemasaran, Rajawali Pers, Jakarta Buchari Alma. 2011. Manajemen Pemasaran dan Pemasaran Jasa. Bandung : Penerbit Alfabeta. Bob Foster. 2008. “Manajemen Ritel”. Alfabeta, Bandung Christina Widya Utami. 2010. Manajemen Ritel (edisi 2). Jakarta:Salemba Empat Darsono. (2005). Pengertian Desa. Diunduh tanggal 10 Maret 2014 dari: http://desasentonorejo.wordpress.com/bab-ii/ Angkasa.Bandung Kotler, Philip & Kevin L Keller. 2008. Marketing Management. New Jersey: Prentice Hall. Kotler, Philip & Garry Armstrong. 2008. Prinsip-Prinsip Pemasaran 1, Edisi keduabelas. Jakarta: Erlangga Kotler, Philip. 2009. Manajemen Pemasara,Jakarta : Erlangga Mittal, V., & Kamakura, W.A. (2001). Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigatingthe Moderating Effect of Customer Characteristics, Journal of Marketing Research, Vol. 38(1), 131- 142 Tjiptono, Fandy. 2002. Strategi pemasaran. Yogyakarta, Andi Offset Yoeti, Oka.(1996). Pengantar Ilmu Pariwisata. Penerbit | in_ID |
| dc.description.abstract | Community service performed in SMEs snacks Pentingsari tourist village, because SMEs are an important component for the tourist village pentingsari. Mentoring Approach used was developed bisnis.mentoring program, the increase in productivity of SMEs, improving product quality, packaging, distribution channels. In general, community service shows that the improved performance of SMEs will increase incomes, consumers become satisfied, the emergence of a good business climate. With the community service activities by the college will create partnerships between SMEs and universities. | in_ID |
