Browsing Jurnal by Author "Kuswati, Rini"
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DAMPAK ORIENTASI WAKTU TERHADAP PERILAKU MENGHINDARI IKLAN TELEVISI (sebuah kajian teori)
Kuswati, Rini (Prospect, 2009-08)Time orientation theory holds that individuals allocate their discretionary time purposively, depending upon their time orientation: to past, present, or future. I used this perspective to understand more about why ...