Browsing Proceedings by Author "Arifuddin, Muhammad"
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Pengaruh Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Perusahaan Dengan Keunggulan Bersaing Sebagai Variabel Mediasi
Arifuddin, Muhammad (Seminar Nasional dan The 5th Call For Syariah Paper (SANCALL) 2018, 2018)This research aimed to know how marketing orientation and product innovation influence business performance and this relationship was also mediated by competitive advantage in cigarette companies. This was a casual ...