Pengkomunikasian Corporate Identity Hotel Syariah (Studi Kasus Implementasi Komunikasi Pemasaran Terpadu dalam mengomunikasikan Corporate Identity Hotel Syariah di Solo)

Abstract

Corporate Identity is used to introduce himself further about the company. This research is a qualitative case study plural types where the research was conducted in three locations of sharia in Solo. This study aimed to describe and analyze the true extent of corporate identity is done by Hotel Syariah. Furthermore, this study also want to see how sharia hotels communicating messages inherent in its corporate identity through integrated marketing communications. So in the end of the three selected locations, researchers can obtain more detailed data and detail to describe the results of this research ini. The result of the research shows that corporate identity is manifested Sharia Hotel include symbols such as company name, logo, uniforms, facilities and calligraphy, colors and the design of the building; behavior or attitude through employee attitudes, and communications companies through vision and mission and the pronunciation of the word greetings.