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dc.contributor.authorMardalis, Ahmad
dc.contributor.authorHastuti, Ana Putri
dc.date.accessioned2017-07-21T03:21:17Z
dc.date.available2017-07-21T03:21:17Z
dc.date.issued2017-05-24
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dc.identifier.isbn978-602-361-067-9
dc.identifier.urihttp://hdl.handle.net/11617/9023
dc.description.abstractThe purpose of this research is to analyze influence of social media instagram to create brand trust in Muhammadiyah University of Surakarta. The population on this research is all of Muhammadiyah University of Surakarta customers who had become follower of @umsurakarta. The technique sampling in this research is used purposive sampling by take 180 respondences based on criteria. Data collection method using field study in form of personal questionnaire.Analysis tools in this research usessimple regression and multiple linear regression. Based on the result are found some finding, the first is brand awareness has not significant influence at brand trust and the second is brand image has significant influence at brand trust.in_ID
dc.language.isoidin_ID
dc.publisherMuhammadiyah University Pressin_ID
dc.subjectBrand awarenessin_ID
dc.subjectBrand imagein_ID
dc.subjectBrand trustin_ID
dc.subjectSocial Mediain_ID
dc.titlePemanfaatan Media Sosial untuk Membangun Kepercayaan Merkin_ID
dc.typeArticlein_ID


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