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dc.contributor.authorDibyo, Basworo
dc.contributor.authorSujadi, S
dc.date.accessioned2018-06-07T04:41:02Z
dc.date.available2018-06-07T04:41:02Z
dc.date.issued2018-05
dc.identifier.citationAndri Satrio Pratomo, et al , 2006, Pelestarian Kawasan Kampung Batik Laweyan Kota Surakarta , DIMENSI TEKNIK ARSITEKTUR Vol.34, No. 2, Desember 2006: 93 – 105 Atiqa Sabardila, Markhamah, Djandjang Purwo Sejati, Agus Budi Wahyudi, 2008, Keterampilan Membatik Sebagai Model Pembelajaran Ekstrakurikular Siswa SMP Di Surakarta, Jurnal Penelitian Humaniora, Volume 9, No 1, Tahun 2008, Halaman 54-70) Aviarini Indrati, Rina Sugiarti, Yusye Nilawati, 2011, Pengembangan Dokumentasi Elektronik Batik Jawa, Bali dan Madura Berbasis Web, Penelitian Hibah DIKTI Baidi, 2006, Pertumbuhan Pengusaha Batik Laweyan Surakarta, Suatu studi Sejarah Sosial Ekonomi, Jurnal Bahasa dan Seni, Tahun 34, No. 2, Agustus 2006 hal 241-253 Berta Bekti Retnawati, A. Eva Maria Soekesi ,2010, Model Supply Chain Produk Usaha Kecil (studi Kasus Pada Kampoeng Batik Laweyan Surakarta), Semarang:UNIKA Soegijapranata Boeke, J H dan D H Burger. 1973. Ekonomi Dualistik : Dialog Antara Boeke dan Burger. Jakarta: Bharata Diana Elma Widyaningrum, 2012, Strategi Pemasaran Kampung Batik Laweyan Solo, Thesis, Universitas Indonesia, Jakarta Geertz, Cllifford.1973. The Interpretation of Culture. New York: Basic Book. Imam Gozali, 2013, Aplikasi Analisis Multivariate dengan Program SPSS, Badan Penerbit UNDIP, Semarang Indah Nur Rahmawati. 2013, Dampak Event Sepak Bola Dunia Terhadap Inovasi Produk Dan Pemasaran Pada Home Industry Di Kampung Batik Laweyan Solo (Sebuah Analisis Tentang Sport Industry). Skripsi Jurusan Ilmu Keolahragaan. Fakultas Ilmu Keolahragaan. Universitas Negeri Semarang. Irvan Indra Savira Putra, 2009, Analisis Faktor-faktor yang Mempengaruhi Kinerja Industri Kerajinan di Indonesia, Repository.ipb.ac.id Kotler, Philip, 2009, Manajemen Pemasaran, Analisis, Perencanaan, Implementasi dan Kontrol, Jilid I dan Jilid II, Alih bahasa Imam Nurmawan, Edisi Ketiga, PT. Prehalindo, Jakarta. Mahendra Wijaya, Pola Hubungan Produksi Industri Rumah Tangga Batik Tulis dengan Pabrikan Batik Cap-tulis dan Manufaktur Batik Printing–tulis, Jurnal ILMU dan BUDAYA, Halaman 2411-2422, Diakses 20 Maret 2015 Mowen, John C, dan Minor, Michael, 2002, Perilaku Konsumen, Alih Bahasa Dwi Kartini Yahya, Erlangga, Jakarta. Nurhadiantomo,2004. Konflik Sosial Pri dan Non Pri dan Hukum Keadilan Sosial. Surakarta: Muhammadiyah University Press. Ratih Kusumandari, Rina Kurniati, 2011, Kajian Karakteristik Kampung Batik Laweyan Sebagai Kampung Tradisional Di Kota Solo, Diponegoro University | Institutional Repository (UNDIP-IR) Retno Dewanti, Ina Melati, Freddy Simbolon, 2013, Pengembangan Model Daya Saing UMKM Batik Melalui ECS, Binus Business Review, Vol 4 No 1, Mei 2013, hal 41-57 Ridho Maruli S dan Muhammad Mukti Ali,2013, Proses Inovasi Pada Klaster Kampoeng Batik Laweyan Kota Surakarta, Jurnal Teknik PWK, Vol 2, No 2,tahun 2013, hal 198-208 Sidiq Maulana, Nurini, 2010, Kajian Kesiapan Kampoeng Batik Laweyan Solo sebagai Kawasan Wisata Budaya, Jurnal Tataloka, Jurnal Ilmiah Perencanaan Wilayah dan Kota, vol 12, No 4, tahun 2010, hal 221-231. Siti Rahayu Binarsih, Endang Siti Rahayu, Slamet Riyadi Bisri, Muladi Wibowo, 2013, Bisnis Internasional Bagi Pengusaha di Kampung Batik Laweyan , Prosiding Seminar Nasional Menuju Masyarakat Madani dan Lestari, ISBN: 978-979- 98438-8-3, halaman 101-111 Soedarmono. 1987. Munculnya Kelompok Saudagar Batik di Laweyan Pada Awal Abad XX Yoyakarta: Fakultas Pasca Sarjana Universitas Gadjah Mada. Vicka Tamaya, Susi Sulandari, Dyah Lituhayu, Optimalisasi Kampung Batik dalam Mengembangkan Industri Batik Semarang di Kota Semarang, Skripsi Jurusan Administrasi Publik, FISIP, UNDIP, Semarang. Diakses pada 31 Maret 2015. http://www.kampoenglaweyan.com/id http://id.wikipedia.orgid_ID
dc.identifier.issn2621-1572
dc.identifier.urihttp://hdl.handle.net/11617/9964
dc.description.abstractThe existence of Laweyan Batik has been around since before 1500M (Mlayadipuro, 1984), with Laweyan Market and Bandar Kabanaran as a center of trade and sell of clothing material (lawe) of Pajang Kingdom which is busy and strategic at that time (Priyatmono, 2004). A visit to Laweyan proves that Laweyan is a batik area that has existed long ago, it can be seen from the form of buildings in the area (Aviarini Indrati, et al, 2011). The policy of Surakarta City Government has established Kampoeng Laweyan as a tourism area under the name of "Kampoeng Batik Laweyan", and the obligation of Civil Servant in wearing batik dress at certain time made the development of batik industry in Laweyan very good (Atiqa Sabardila, et al, 2008). Entrepreneurs in "Kampoeng Batik Laweyan" actually have been able to export to foreign countries, especially in Asia, Europe, Middle East and America. But most of them are still product without brand, so there is no increase in product competitiveness to enter international market with local brand. (Siti Rahayu Binarsih, et al, 2013). Brand Kampoeng Batik Laweyan, with the support of technology today, makes the site "Kampoeng Batik Laweyan" exists, in addition to expand the marketing area of the product, it also make easier for prospective of buyers. The data in this study were taken from all batik entrepreneurs in "Kampoeng Batik Laweyan" which amounted to 56 entrepreneurs by using questionnaires that have passed the validity and reliablitas test. After passed the classic assumption test include multicollinearity test, autocorrelation test, heteroscedasticity test and normality test, then multiple regression analysis and regression with moderation obtained result: 1) The variable Batik Laweyan Product Significantly Improve the Batik Industry Competitiveness "Kampoeng Batik Laweyan" in Kota Solo, 2) Brand "Kampoeng Batik Laweyan" is Significantly Influence on Improving Competitiveness of Batik in Industry Kampoeng Batik Laweyan in Solo, 3) Brand "Kampoeng Batik Laweyan" Significantly Strengthening the Laweyan Batik Effect in Improving Batik Industry Competitiveness "Kampoeng Batik Laweyan" Solo , So the three hypotheses proved to be true. The results of this study can be used as a reference in establishing policies about the development of "Kampung Batik Laweyan", it is very necessary to conduct research to sharpen the role of the brand (cluster branding) to batik industry competitiveness in both national and global markets.id_ID
dc.language.isootherid_ID
dc.publisherThe National Conference on Management and Business (NCMAB) 2018id_ID
dc.subjectKampoeng Batik Laweyanid_ID
dc.subjectBrandid_ID
dc.subjectBatikid_ID
dc.subjectLaweyanid_ID
dc.titlePeran Brand "Kampoeng Batik Laweyan" dalam Menguatkan Batik Laweyan untuk Meningkatkan Daya Saing Industri Batik "Kampoeng Batik Laweyan" Soloid_ID
dc.typeArticleid_ID


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