Browsing Proceeding ISETH (International Conference on Science, Technology, and Humanity) by Subject "brand image"
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The Effect of Brand Image Toward Purchase Intention on Sharia Banking Product
(Universitas Muhammadiyah Surakarta, 2013)The aims of this study is to analyze effect of brand image toward purchase intention on Sharia banking product. This study is quantitative research with survey method. Samples were taken of 100 respondents in Surakarta, ...