The Effect of Brand Image Toward Purchase Intention on Sharia Banking Product

Abstract

The aims of this study is to analyze effect of brand image toward purchase intention on Sharia banking product. This study is quantitative research with survey method. Samples were taken of 100 respondents in Surakarta, with convenien sampling and purpusive sampling as sampling method. Intruments testing in this study using validity test with confirmatory factor analysis (CFA) and reliability test with cronbach alpha. Techniques of data analysis in this research using simple regression with t-test. The result of this study showed that there was significant relationship between brand image and purchase intention