Browsing Seminar Nasional Riset Manajemen dan Bisnis (SANSETMAB) 2017 by Subject "Group Reference and Purchase Decision"
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Pengaruh Gaya Hidup, Prestise dan Kelompok Referensi terhadap Keputusan Pembelian (Studi pada Konsumen Taiwan Tea House Semarang)
(Muhammadiyah University Press, 2017-05-24)Heavy activity made people want to do something which make them more relax. With doing many activity, make people changes their life - style indirectly. Today’s life - style is oriented with the group reference and the ...