Browsing Seminar Nasional Riset Manajemen dan Bisnis (SANSETMAB) 2017 by Issue Date
Now showing items 1-20 of 30
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Pengaruh Karakteristik Inovasi terhadap Niat Mengadopsi Solopos Epaper
(Muhammadiyah University Press, 2017-05-24)This paper to examines factors that the influence of innovation characteristic to intention to adopt Solopos epaper. Nowdays, many newspaper companies in Indonesia to offer the electronic paper (epaper) services. But not ... -
Perkembangan Model Helix dalam Peningkatan Inovasi
(Muhammadiyah University Press, 2017-05-24)Innovation plays an important role in improving economic growth and competitiveness of a country. The realization of innovation requires the support of various parties. This support or participation is often called the ... -
Pengaruh Relevance, Confusion, dan Entertainment Iklan Hijau terhadap Sikap Skeptis Konsumen
(Muhammadiyah University Press, 2017-05-24)The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, and green ad impressions that are thematically relevant, confusing and entertaining nature, against their ... -
Analisis Voter Behaviour sebagai Strategi Political Marketing pada PILKADA Serentak di Kota Bukittinggi
(Muhammadiyah University Press, 2017-05-24)This research is motivated by the implementation of the election of regional head (Pilkada) at the same time in 2015 which is followed by many candidate pairs. Marketing is required in every competition including in ... -
Peran Pustakawan di Perguruan Tinggi sebagai Penyedia Data dan Informasi dalam Menunjang Penelitian Bisnis
(Muhammadiyah University Press, 2017-05-24)In this era of globalization, business competition is very tight. Companies in various industrial sectors in Indonesia are competing to be the best in business competition. In business research, it needs a lot of data ... -
Pengaruh Strategi Pemasaran dan Orientasi Wirausaha terhadap Kinerja Pemasaran yang Dimoderasi oleh Lingkungan Persaingan pada Industri Batik Sokaraja, Kabupaten Banyumas
(Muhammadiyah University Press, 2017-05-24)This study entitled "The Effect of Marketing Strategy and Orientation Entrepreneurial Performance Against Marketing That Moderated By Environment Competition On Batik Industry Sokaraja, Banyumas." The purpose of this ... -
Strategi Pengembangan Industri Kreatif dengan Pendekatan Triple Helix (Studi Kasus pada Industri Kreatif di Tangerang Selatan)
(Muhammadiyah University Press, 2017-05-24)The purpose of this research is to identify the problems faced by the creative industry in South Tangerang and the strategy of triple helix used for business development can be achieved Methodology / Design The research ... -
Pemanfaatan Media Sosial untuk Membangun Kepercayaan Merk
(Muhammadiyah University Press, 2017-05-24)The purpose of this research is to analyze influence of social media instagram to create brand trust in Muhammadiyah University of Surakarta. The population on this research is all of Muhammadiyah University of Surakarta ... -
Faktor-Faktor yang Memotivasi Minat Mahasiswa dalam Berwirausaha setelah Mendapatkan Materi KWU
(Muhammadiyah University Press, 2017-05-24)This study aimed to examine the effect of risk tolerance, boost self success, freedom in work and employment background of parents of interest in entrepreneurship. Testing the hypothesis in this study using multiple ... -
Pengkomunikasian Corporate Identity Hotel Syariah (Studi Kasus Implementasi Komunikasi Pemasaran Terpadu dalam mengomunikasikan Corporate Identity Hotel Syariah di Solo)
(Muhammadiyah University Press, 2017-05-24)Corporate Identity is used to introduce himself further about the company. This research is a qualitative case study plural types where the research was conducted in three locations of sharia in Solo. This study aimed ... -
Pengaruh Kualitas Pelayanan dan Promosi terhadap Minat Beli Ulang Jasa Service Motor dengan Kepuasan Pelanggan sebagai Variabel Mediasi (Studi pada Bengkel Motor AHASS Cabang UMS)
(Muhammadiyah University Press, 2017-05-24)This study aims to determine the effect of service quality and the promotion of buying interest in the services, the service motor is mediated by customer satisfaction. The results are expected to provide input in improving ... -
Kualitas Pelayanan Rumah Sakit Negeri dan Swasta Rujukan Pasien Pengguna BPJS di Salatiga
(Muhammadiyah University Press, 2017-05-24)Healthcare and Social Security Agency [Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan] has been assigned by the government to held health care services for all Indonesian. Since January 1st 2014, its establishment, ... -
Fashion Leadership, Sikap Positif, dan Dampaknya pada Minat Beli E-Commerce Fashion
(Muhammadiyah University Press, 2017-05-24)Started from the issue of the development e-commerce business in Indonesia, motivate researchers to conduct research on the customer's online fashion shop. This research was conducted in Bandung city, by distributing ... -
Karakteristik Perubahan Organisasi sebagai Upaya Pengembangan Organisasi di Industri Batik Laweyan Surakarta
(Muhammadiyah University Press, 2017-05-24)This study aims to: (1) Identify the causes of organizational changes that occur in the industry Laweyan Batik Surakarta. (2) Identify the impact of organizational change, both individually and organizationally in Laweyan ... -
Komitmen dan Kinerja Driver Ojek Online di Kota Surakarta
(Muhammadiyah University Press, 2017-05-24)This study aims to analyze the organizational commitment of drivers in PT GO-JEK based on continuous, affective, and normative dimensions, and to analyze the influence of commitment to the performance of PT Gojek drivers ... -
Pengaruh Quality of Work Life, Self Determination, dan Job Performance terhadap Work Engagement Karyawan
(Muhammadiyah University Press, 2017-05-24)This Research aims to identify and empirically examine (1) the effect of quality of work life on the work engagement. (2) the effect of self determination on work engagement. (3) the impact of job performance on work ... -
Pengaruh Motivasi Kedisiplinan dan Komunikasi Terhadap Kinerja Pegawai di Kelurahan Serengan Surakarta
(Muhammadiyah University Press, 2017-05-24)Sumber daya manusia merupakan unsur penting kegiatan organisasi. Sumber daya manusia merupakan penentu tercapainya visi dan misi organisasi. Hal yang penting dalam pengelolaan sumber daya manusia adalah mengenai kinerja ... -
Perempuan Pesisir dalam Kemandirian Ekonomi Desa (Studi tentang Motivasi dan Pengaruh Perempuan sebagai Istri para Nelayan di Kabupaten Bangkalan)
(Muhammadiyah University Press, 2017-05-24)Summary Coastal communities, especially fishing communities, behave differently from farmers or agrarian societies. This difference is largely due to the characteristics of resources that are the main inputs for their ... -
Customer Satisfaction in Sharia Hotel
(Muhammadiyah University Press, 2017-05-24)This study aimed to analyze the influence of service quality, price, facilities on customer satisfaction in the hotel Sharia solo. The sample in this research was the respondents who've come and stay at Sharia Hotel ... -
Planned Behavior pada E-Recruitment sebagai Penggerak Intention to Apply for Work (Kasus Fresh Graduate pada Universitas Swasta di Jakarta)
(Muhammadiyah University Press, 2017-05-24)There is a need for companies to have a cost-effective, speedy and convenient system to meet their personnel selection needs in highly competitive environment. These days, one way of doing so is via electronic recruitment ...