• Login
    View Item 
    •   Home
    • Terbitan Berkala Ilmiah (Journal)
    • Benefit: Jurnal Manajemen dan Bisnis
    • Volume 13 No, 2, Desember 2009
    • View Item
    •   Home
    • Terbitan Berkala Ilmiah (Journal)
    • Benefit: Jurnal Manajemen dan Bisnis
    • Volume 13 No, 2, Desember 2009
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang)

    Thumbnail
    View/Open
    4. MICHELE INDRIYANTI.pdf (128.7Kb)
    Date
    2009-12
    Author
    Supatra, Michelle Indriyanti
    Retnawati, Berta Bekti
    Metadata
    Show full item record
    Abstract
    This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new modern retail, the response to the new modern retail 7P viewed from the side, so that it could be concluded about the spending habits of behavior had changed after the new modern retail. The conclusion of this study, only a few respondents who intend to move to new modern retail, though seen some positive findings from both these retail. Suggestions provided, before making a new retail, retail manager must select the consumer that will be addressed and also study the characteristics of existing customers in the city of Semarang that retail businesses can survive and become a favorite shopping place for consumers.
    URI
    http://hdl.handle.net/11617/1810
    Collections
    • Volume 13 No, 2, Desember 2009

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    Publikasi IlmiahCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV