Browsing Volume 4 No. 2, Juli 2012 by Author "Sugiyanti, Arif"
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MOTIF PERSONAL BRANDING MAHASISWA UMS DI FACEBOOK
Puworini, Dian; Sugiyanti, Arif (lppmums, 2012-07)This paper investigates the students' motives in using Facebook for personal branding. In this study, 4 motives were generated to describe personal branding. These motives were coded into 12 indicators which were completed ...