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    • MOTIF PERSONAL BRANDING MAHASISWA UMS DI FACEBOOK 

      Puworini, Dian; Sugiyanti, Arif (lppmums, 2012-07)
      This paper investigates the students' motives in using Facebook for personal branding. In this study, 4 motives were generated to describe personal branding. These motives were coded into 12 indicators which were completed ...