The Effect of Knowledge Internet Technology and Customer Trust Towards Online Shopping Intention

Abstract

The study aimed to analyze the effect of knowledge internet technology, consumer trust toward online shopping intention. This study used a survey design while the sample was 100 students of the Faculty Economic and Business at Muhammadiyah University of Surakarta. Technique sampling used convenience sampling and purposive random sampling. Testing hypothesis in this study performed by multiple linear regression analysis. Based on the partial (T test) test have show the result that the knowledge of internet technology was significant influence to online shopping intention. Then, consumer trust no significant influence on online shopping intention. Based on F test, knowledge of intention technology and consumer trust simultaneously effect on online shopping intention.