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dc.contributor.authorWidiatmoko, Brono
dc.contributor.authorSitompul, Darwin
dc.contributor.authorSinulingga, Sukaria
dc.date.accessioned2015-02-16T09:44:52Z
dc.date.available2015-02-16T09:44:52Z
dc.date.issued2013-06
dc.identifier.citationKotler, Philip, 2002, Manajemen Pemasaran ; Edisi Milenium, Jilid 1, Alih Bahasa Hendra Teguh, Prenhallindo, Jakarta Kotler, Philip, dan Keller, Kevin, 2009, Manajemen Pemasaran ; Edisi 13, Jilid 1, Alih Bahasa Bob Sabran, MM, Penerbit Erlangga, Jakarta. Lovelock,Cristhoper H. dan Lauren K.Wright, 2010, Manajemen Pemasaran Jasa, Alih bahasa Agus Widyantoro, Cetakan Kedua, Erlangga, Jakarta Ghozali, Imam, 2013, Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21, Edisi Ketujuh, Badan Penerbit Universitas Diponegoro, Semarang Purwadi, Budi, 2000, Riset Pemasaran Implementasi dalam Bauran Pemasaran, Grasindo, Jakarta Schiffman, Leon dan Kanuk, Leslie Lazar, 2008, Perilaku Konsumen, Edisi Ketujuh, Alih Bahasa Zoelkilfli Kasip, Macanan Jaya Cemerlang Sugiarto, dkk, 2001,Teknik Sampling; Gramedia, Jakarta Sugiyono, 2008, Metode Penelitian Bisnis, Alfabeta, Bandung Sinulingga, Sukaria, 2012, Metode Penelitian, USU Press, Medan Sumarwan, Ujang, dkk, 2013, Riset Pemasaran dan Konsumen, Cetakan Pertama, Seri 3, IPB Press, Bogor Sunyoto, Danang, 2012, Konsep Dasar Riset Pemasaran & Perilaku Konsumen; Cetakan Pertama, CAPS (Center for Academic Publishing Service), Jakarta Situmorang, Syafrizal Helmi, dan Muslich Lufti, 2011, Analisis Data Untuk Riset dan Manajemen Bisnis, USU Press, Medan Suwardi, Lubis, 2002, Teknik Penarikan Sampel; USU Press, Medan Tjiptono, Fandy, 2004, Marketing Scale, Penerbit ANDI, Yogyakarta. Umar, Husein, 2005, Riset Pemasaran dan Perilaku Konsumen, Cetakan Keempat, Penerbit Gramedia Pustaka Utama berkerjasama dengan Jakarta Business Research Center, Jakarta. Undang-Undang Republik Indonesia Nomor 10 Tahun 1998 Tentang Perubahan Undang-Undang nomor 7 Tahun 1992 Tentang Perbankan.en_US
dc.identifier.issn1411-3422
dc.identifier.urihttp://hdl.handle.net/11617/5260
dc.description.abstractBCA as a transactional bank, has been succeeded to become the largest private bank in Indonesian’s banking industry. This study aims to determine the factors that influence consumer decisions or consumer behavior for using the saving account “Tahapan Xpresi” at BCA Medan and to identify and analyze the factors which influence the decision of customer for using the saving account “ Tahapan Xpresi”. The research was conducted at BCA Medan. Multiple Linear Regression Method is used to view and analyze the factors that influence consumer decisions for using the saving account “Tahapan Xpresi”. The variables in this research are Culture, Social, Individual, Psychology and Perception of Markerting Stimuli. The results of this study indicate that the Perception of Marketing Stimuli and Culture simultaneously or jointly have a significant influence on consumer decisions in using saving account Tahapan Xpresi and between the independent variables studied, indicating that the variable Perception of Marketing Stimuli have a dominant influence on the consumer’s decision for using the saving account Tahapan Xpresi.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjectmarketingen_US
dc.subjectconsumer decisionsen_US
dc.subjectconsumer behavioren_US
dc.titleFaktor-Faktor yang Mempengaruhi Keputusan Nasabah Membuka Rekening Tahapan Xpresi pada BCA Medanen_US
dc.typeArticleen_US


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