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dc.contributor.authorKuswati, Rini
dc.date.accessioned2015-04-06T06:46:45Z
dc.date.available2015-04-06T06:46:45Z
dc.date.issued2013
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dc.identifier.isbn978-602-19931-1-8
dc.identifier.urihttp://hdl.handle.net/11617/5560
dc.description.abstractThe aims of this study is to analyze effect of brand image toward purchase intention on Sharia banking product. This study is quantitative research with survey method. Samples were taken of 100 respondents in Surakarta, with convenien sampling and purpusive sampling as sampling method. Intruments testing in this study using validity test with confirmatory factor analysis (CFA) and reliability test with cronbach alpha. Techniques of data analysis in this research using simple regression with t-test. The result of this study showed that there was significant relationship between brand image and purchase intentionin_ID
dc.language.isoidin_ID
dc.publisherUniversitas Muhammadiyah Surakartain_ID
dc.subjectbrand imagein_ID
dc.subjectpurchase intentionin_ID
dc.subjectSharia Bankingin_ID
dc.subjectsurvey methodin_ID
dc.titleThe Effect of Brand Image Toward Purchase Intention on Sharia Banking Productin_ID
dc.title.alternative(Pengaruh Citra Merk terhadap Minat Beli Produk Perbankan Syariah)in_ID
dc.typeArticlein_ID


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    Peran Islam dalam Membangun Peradaban Umat: Bidang Politik Social, Ekonomi, Pendidikan & Teknologi

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