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dc.contributor.authorSantoso, Haryo
dc.contributor.authorPutri, Era Aulia
dc.date.accessioned2015-05-12T06:41:03Z
dc.date.available2015-05-12T06:41:03Z
dc.date.issued2015-03
dc.identifier.citationAgarwal, B. (2000), “Conceptualizing environmental collective action: why gender matters”, Cambridge Journal of Economics, Vol. 24 No. 3, pp. 283-310. Bond, M.H. (1996), The Handbook of Chinese Psychology, Oxford University Press, Hong Kong. Bord, R.I. and O’Connor, R.E. (1997), “The gender gap in environmental attitudes: the case of perceived vulnerability to risk”,Social Science Quarterly, Vol. 78 No. 4, pp. 830-40. Brown, B.B. (1990), “Peer groups and peer culture”, in Feldman, S.S. and Elliott, C.R. (Eds), At the Threshold: The Developing Adolescent, Harvard University Press, Cambridge, MA, pp. 171-96. Chen-Yu, J.H. danSeock, Y.K. (2002), “Adolescents clothing purchase motivations, information sources, and store selection criteria”, Family and Consumer Sciences Research Journal, Vol. 31 No. 1, pp. 50-77. Coatsworth, J.D., Sharp, E.H., Palen, L. and Marta, E.(2005), “Exploring adolescent self-defining leisure activities and identity experiences across three countries”, International Journal of Behavioral Development, Vol. 29 No. 4, pp. 361-70. Davidson, D.J. and Freudenburg, W.R. (1996), “Gender and environmental risk concerns: a review and analysis of available research”, Environment and Behavior, Vol. 28 No. 3, pp. 302-39. Dunlap, R.E. (1994), “International attitudes towardsenvironment and development”, in Bergesen, H.O. and Parmann, G. (Eds),Green Globe Yearbook of InternationalCooperation on Environment and Development 1994, Oxford University Press, Oxford, pp. 115-26. Hormuth, S.E. (1999), “Social meaning and social context of environmentally-relevant behavior: shopping, wrapping, and disposing”, Journal of Environmental Psychology, Vol. 19 No. 3, pp. 277-86. Hofstede, G. 1980. Culture's consequences: International differences in work-related values. London: Sage Publications. Lee, Kaman. (2009). Gender Differences in Hong Kong Adolescent consumers’ green purchasing behavior. Hong Kong: School of Journalism and Communication. Vol. 26 No. 2, pp. 87-96. Maineri, T., Barnett, E., Valdero, T., Unipan, J. and Oskamp, S. (1997), “Green buying: the influence of environmental concern on consumer buying”,Journal of Social Psychology, Vol. 137 No. 2, pp. 189-204. Robbins, Stephen P. (2006). Perilaku Organisasi. Edisi kesepuluh. Jakarta: PT Indeks Kelompok Gramedia. Santoso, Haryo (2014), Ekolabel sebagai Instrumen Pengelolaan Lingkungan pada Industri Furnitur di Jawa Tengah dan Daerah Istimewa Yogyakarta. Disertasi, Program Doktor Ilmu Lingkungan Universitas Diponegoro, Semarang. Solomon, Michael R. (1999). Consumer Behavior. 4th Ed. New Jersey: Prentice-Hall. Tikka, P., Kuitunen, M. & Tynys, S. (2000). Effects of educational background on students' attitudes, activity levels, and knowledge concerning the environment. Journal of Environmental Education, 31, 12-19. Tannen, D. (1990),You Just Don’t Understand. New York:Balantine. Yeung, S.P. (2005), “Teaching approaches in geography and students’ environmental attitudes”, The Environmentalist, Vol. 24 No. 1, pp. 101-17. Zelezny,L., Chua, P. and Alrich, C. (2000), “Elaborating on gender differences in environmentalism”, Journal of Social Issues, Vol. 56 No. 3, pp. 443-57.in_ID
dc.identifier.issn2337-4349
dc.identifier.urihttp://hdl.handle.net/11617/5883
dc.description.abstractKepedulian manusia terhadap lingkungan telah semakin meningkat dan menuntut pelaku bisnis memberikan solusi permasalahan lingkungan melalui pemasaran produk hijau. Jenis kelamin merupakan salah satu faktor demografi yang diduga berpengaruh terhadap pembelian produk hijau. Tujuan penelitian ini adalah mengetahui perbedaan perilaku pembelian produk hijau antara laki-laki dan perempuan.Metode penelitian yang digunakan adalah survei.Pendekatan kuantitatif dilakukan dengan model regresi berganda.Kuesioner digunakan untuk pengambilan data sampel konsumen produk hijau di Semarang.Hasil penelitian menunjukkan bahwa konsumen perempuan memiliki kepedulian lingkungan lebih besar dibandingkan konsumen laki-laki.Konsumen perempuan memiliki perilaku pembelian produk hijau lebih besar pada semua variabel lingkungan dibandingkan laki-laki.Direkomendasikan strategi pemasaran untuk konsumen laki-laki adalah diberikan iklan berisi pentingnya informasi pelestarian lingkungan.Konsumen perempuan diberikan informasi tentang banyaknya masalah yang terjadi pada lingkungan serta kerugian yang ditimbulkannya.in_ID
dc.language.isoidin_ID
dc.publisherUniversitas Muhammadiyah Surakartain_ID
dc.subjectJenis Kelaminin_ID
dc.subjectPemasaran Produk Hijauin_ID
dc.subjectPerilaku Pembeliin_ID
dc.titlePengaruh Perbedaan Jenis Kelamin Terhadap Perilaku Pembelian Produk Hijau di Semarangin_ID
dc.typeArticlein_ID


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