Analysis of Supply Chain Management in Indonesian Creative Industries: An AHP Approach

Abstract

The implementation of supply chain management can help creative industry to improve their business. However, there are many obstacles that should be overcome, such as, lack of financial, lack of knowledge in maintaining relationship with supplier and customers, and lack of technology. Therefore, this study aims to acknowledge the implementation of supply chain management in Indonesian creative industries and identify the main issues in supply chain management. This study applies AHP approach to analyze the data. There were 50 respondents involved in this study and completed the questionnaires. This study focuses on several criteria such as supplier relationship management, demand management, cash flow, customer service, and product development. The research findings show that managing the cash flow is the most important when one applies supply chain management. The future research is expected to extend the research with other approaches so that the understanding of the issues will benefit the improvement of creative industries.