Pengukuran Keagamaan Konsumen Muslim dalam Rangka Menyukseskan MEA 2015

Abstract

Indonesian majority population are Moslems. The need for products and services that meet Islamic law that is halal is increasing. Indonesia is the largest country in the ASEAN. It is important for the government and marketers to know the behavior of Moslem consumers. Understanding the behavior of Moslem consumers could be a good opportunity to be able to successfully enter the market of the ASEAN Economic Community by 2015 that will come. This study analyzed measurements Moslem religious communities with regard to consumer behavior. Methods of data collection of this research is purposive sampling. The number of respondents of this study is 300 respondents which Moslem community. The results of this study indicate that religion is important in decision making in the lives of Indonesian Moslem society. One of the suggestions is to create a situation that supports the Indonesian Moslem entrepreneurs in creating goods and services that are certified kosher to meet the needs of both domestic and foreign market. One of the example is the support of mentoring or ease of borrowing capital from the government or the Islamic financial services.