• Login
    View Item 
    •   Home
    • Terbitan Berkala Ilmiah (Journal)
    • Dayasaing: Jurnal Ekonomi & Manajemen Bisnis
    • Volume 05 No. 1, Juni 2004
    • View Item
    •   Home
    • Terbitan Berkala Ilmiah (Journal)
    • Dayasaing: Jurnal Ekonomi & Manajemen Bisnis
    • Volume 05 No. 1, Juni 2004
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    PENGARUH ATRIBUT PRODUK DAN MINAT KONSUMEN TERHADAP LOYALITAS KONSUMEN (Studi Kasus pada Produk AJB Bumiputera 1912)

    Thumbnail
    View/Open
    2. M. Noor Fauzan.pdf (128.6Kb)
    Date
    2004-06
    Author
    Fauzan, M. Noor
    Gunarsih, Tri
    Metadata
    Show full item record
    Abstract
    This research investigates the effect of product attributes and customer interest to customer loyalties of Bumiputera 1912 life insurance (AJB Bumiputera 1912). The product attributes consist of core benefit, basic product, expected product, augmented product, and potential product. Specifically the objective of this research is to investigate which product attribute has the biggest effect to customer loyalties. The samples comprise of 4.000 respondents, collected using purposive sampling. This research used questionnaire as research instrument and regression analysis to investigate the effect between independents and dependent variables. The results of this research show that all variables, product attributes and customer interest, affect positively to customer loyalties, while expected product, has the biggest effect. The analysis shows that the coefficient determination (R2) is 99,6%. This suggest that 99,6% variation of customer loyalties explained by product attributes and customer interest, while the rest, 0.4% explained by variables outside the model. The research imply that to increase customer loyalties, Bumiputera 1912 should increase product attributes and customer interest, especially expected product that has the biggest effect.
    URI
    http://hdl.handle.net/11617/725
    Collections
    • Volume 05 No. 1, Juni 2004

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    Publikasi IlmiahCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV