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dc.contributor.authorFauzan, M. Noor
dc.contributor.authorGunarsih, Tri
dc.date.accessioned2012-03-30T04:18:09Z
dc.date.available2012-03-30T04:18:09Z
dc.date.issued2004-06
dc.identifier.citationArya, Dwi. 1999. “Analisis Hubungan antara Faktor Harga, Kualitas, Ketersediaan Produk, dan Minat Konsumen pada Produk Sepatu Adidas di Semarang, Skripsi, UGM. Assael, Henry. 1995. Consumer Behavior and Marketing Decision. Ohio: Cincinnati. Chamami, Ahmad. 2001. “Analisis Faktor-faktor yang Mempengaruhi Loyalitas Menabung pada Bank Tabungan Negara di Semarang”, Skripsi, UGM. Durianto, Darmadi Sugiarto dan Tony Sitinjak. 2001. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: Gramedia Pustaka Utama. Ellitan, Lena. 1999. Membangun Loyalitas Melalui Costumer Satisfaction dan Customer Oriented, Kompak. Gujarati, Damodar. 1995. Ekonometrika Dasar. Jakarta: Erlangga. Lamb. W. Charles, Joseph F Hair dan Carl Mc Daniel. 2000. Pemasaran. Jakarta: Salemba Empat. Liestinahadi, Rita. 2000. “Analisis Faktor-faktor yang Berhubungan dengan Loyalitas Konsumen terhadap Pasar Swalayan Gelael Mal Ciputra” (Skripsi). Semarang: Undip. Nazir, Moh. 2003. Metode Penelitian. Jakarta: Ghalia Indonesia. Palupi, Diah. 2000. “Analisis Faktor-faktor yang Mempengaruhi Perilaku Loyalita Skonsumen dalam Melakukan Pembelian pada Swalayan Laris di Klaten” (Skripsi). Semarang: Skripsi. Kotler, Phillip. 2000. Management Marketing (6th Edition). New Jersey: Prentice Hall Inc Publishing. Subiyanto, Ibnu. 1999. Metode Penelitian. Yogyakarta: UPPAMP YKPN. Sugiyono. 1999. Metode Penelitian Bisnis. Bandung: Alfa Beta. Suhartanto, Dewi. 1999. “Kesetiaan Pelanggan di Industri Jasa, Arti Penting, Dimensi dan Faktor Penyebabnya”, dalam Cakrawala Ekonomi dan Keuangan, Tahun IV. Sutusta. 2001. Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: Remaja Rosdakarya. Swasta, Basu dan T. Hani Handoko. 1996. Menejemen Pemasaran dan Analisis Perilaku Konsumen. Yogyakarta: BPFE.en_US
dc.identifier.issn1411-3422
dc.identifier.urihttp://hdl.handle.net/11617/725
dc.description.abstractThis research investigates the effect of product attributes and customer interest to customer loyalties of Bumiputera 1912 life insurance (AJB Bumiputera 1912). The product attributes consist of core benefit, basic product, expected product, augmented product, and potential product. Specifically the objective of this research is to investigate which product attribute has the biggest effect to customer loyalties. The samples comprise of 4.000 respondents, collected using purposive sampling. This research used questionnaire as research instrument and regression analysis to investigate the effect between independents and dependent variables. The results of this research show that all variables, product attributes and customer interest, affect positively to customer loyalties, while expected product, has the biggest effect. The analysis shows that the coefficient determination (R2) is 99,6%. This suggest that 99,6% variation of customer loyalties explained by product attributes and customer interest, while the rest, 0.4% explained by variables outside the model. The research imply that to increase customer loyalties, Bumiputera 1912 should increase product attributes and customer interest, especially expected product that has the biggest effect.en_US
dc.subjectproduct attributesen_US
dc.subjectcustomer interesten_US
dc.subjectcustomer loyaltiesen_US
dc.subjectinsuranceen_US
dc.titlePENGARUH ATRIBUT PRODUK DAN MINAT KONSUMEN TERHADAP LOYALITAS KONSUMEN (Studi Kasus pada Produk AJB Bumiputera 1912)en_US
dc.typeArticleen_US


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