Hubungan antara Konformitas dengan Keputusan Membeli Melalui Media Online pada Mahasiswa Universitas Muhammadiyah Purwokerto

Abstract

This research aimed to find out the correlation between confirmity and the purchasing decision through online media on students of University Of Muhammadiyah Purwokerto. Population of this research was students in University of Muhammadiyah Purwokerto who have never done online shopping. Samples were taken by incidental sampling technique with 70 students. Data cellection was confirmity scale and purchasing decision through Online media move from 0.373 to 0 .668 while purchasing decisions through online media scale was 0.910. The data analyze using product momenr correlation. The Result Of Data Analysis Of This Research Was rhitung = 0,704 rtabel = 0,306 (rhitung> rtabel)With Significant Level 1%. The Result Of This Resarch Was Showed Thar Have Any Positive Significant Between Confomity With Purchasing Means The Higher Conformity Maning Thah Purchasing Decision Trough Online Media Will Be Higher And On The Contrary The Conformity Then Purchasing Decision Through Online Media To Students In Univesity Of Muhammadiyah Purwokerto Will Be Lower.