Pengaruh Kualitas Pelayanan dan Promosi terhadap Minat Beli Ulang Jasa Service Motor dengan Kepuasan Pelanggan sebagai Variabel Mediasi (Studi pada Bengkel Motor AHASS Cabang UMS)

Abstract

This study aims to determine the effect of service quality and the promotion of buying interest in the services, the service motor is mediated by customer satisfaction. The results are expected to provide input in improving and developing the business in the future. The study was conducted to 100 respondents are consumers who are transacting either a service or buy spare parts at the bike shop AHASS UMS branch. The sampling technique using non-probability sampling method used was accidental sampling. The analytical tool used is simple regression in SPSS. Results of analysis of reliability and validity of test data show that the concept of variable quality of service, promotions, customer satisfaction, and decent buying interest re-used as a measuring tool. The research model has a good agreement, and all the research hypothesis can be proven true that partially or simultaneously variable quality of service and promotion mediated by customer satisfaction and significant positive effect on the buying interest.