Apakah Konten Facebook Pelamar Berpengaruh Terhadap Keputusan Rekrutmen?

Abstract

This is an experimental research with purpose to know the effect of applicant’s facebook content to recruitment decisions made by job recruiters. In this research there are three variables namely facebook content, gender recruiters, and recruitment decisions where the facebook content itself is divided into two ie professional and nonprofessional

content. The population of this research are employees and business owners who have graduated from bachelor’s degree and have a facebook account. Data taken by purposive sampling with a sample of 40 people and be tested using the nonparametric

Kruskal-Wallis test. Results show that the applicant's facebook content influences the recruitment decisions made by job recruiters. This is indicated by the difference of choice from the first phase to third phase where the applicant who qualify have more percentage of professional content on his or her facebook account compared to applicants who do not qualify. Other results showed that there is no difference in the selection of candidates between male recruiter and women recruiter. This research can be concluded that the first hypothesis is accepted but the second hypothesis is rejected.