Browsing Prosiding The National Conference on Management and Business (NCMAB) by Author "Isa, Muzakar"

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    • Asuransi dan Pengurangan Risiko Banjir di Kabupaten Klaten 

      Isa, Muzakar (Muhammadiyah University Press, 2017-05-24)
      SMEs played a major role for the Klaten Regency. However many SMEs in Klaten Regency were in floodprone area that made them have a big risk of business. Insurance could be an alternative to reduce the business risk. This ...

    • Komitmen dan Kinerja Driver Ojek Online di Kota Surakarta 

      Mangifera, Liana; Isa, Muzakar (Muhammadiyah University Press, 2017-05-24)
      This study aims to analyze the organizational commitment of drivers in PT GO-JEK based on continuous, affective, and normative dimensions, and to analyze the influence of commitment to the performance of PT Gojek drivers ...

    • Membangun Konsep Modal Manusia yang Berperanan dalam Kinerja Pemasaran Industri Kecil 

      Wajdi, M. Farid; Isa, Muzakar (Universitas Muhammadiyah Surakarta, 2014-06)
      Penelitian ini bertujuan membahas peranan aspek-aspek modal manusia dan hubungannya dengan kinerja pemasaran. Aspek-aspek modal manusia adalah pengalaman, keterampilan, pendidikan, jaringan, pelatihan dan kewirausahaan. ...

    • Strategi Pengembangan MICE sebagai Upaya Peningkatan Sektor Pariwisata Kota Surakarta 

      Nugroho, Sidiq Permono; Setyawan, Anton Agus; Isa, Muzakar; Susila, Ihwan; Praswati, Aflit Nuryulia; Mangifera, Liana (The National Conference on Management and Business (NCMAB) 2018, 2018-05)
      Industri MICE (Meeting, Insentive travel, Convention, Exhibition) MICE merupakan pintu masuk untuk memperkenalkan pariwisata dan pada akhirnya menjadi destinasi wisata khusus (special interest tourism). Pelaku wisata ...