ASPEK-ASPEK YANG MEMPENGARUHI MASYARAKAT MENJADI NASABAH DI BANK BRI SYARIAH CABANG SOLO

Abstract

This research aim to: (1) To analyze how far the syariah aspect, economic and service influence to decision become client in Syariah Bank of BRI Branch Solo; (2) Among syariah aspect, economic and service whether most dominant influence decision become client. Population in this research is entire client of Bank of BRI of Syariah Branch Solo. In this research the sample is determined as much 60 people from population. Way of intake of sample used in this research by quota random sampling. This research measure influence between syariah aspect, economic and service to decision become client in Bank of BRI of Syariah Branch Solo. Dependent Varible in this research represent dummy variable (model logit). Analyze data used in this research is logistics regression model. Result of research indicate that model regresi logistics with variable dependent decision become variable independent Moslem law aspect and client, economic and the the model service have fit or no difference between model with data posed at by calculation Hosmer and Lemeshow Goodness of fit value test statistics equal to 0,800 (> 0,05). While value Negelkerke R Square equal to 0,622 indicating that variability of dependent variable (decision become client) which can be explained by variability of independent variable (Syariah aspect, economic, and service) equal to 62,2%; while the rest equal to 37,8% explained by other variable outside these variable (syariah variable, economic, and service). Pursuant to parameter estimation obtained that Syariah aspect variable (X ) significant at probability value of 0,042; economic variable (X 2 1 ) significant at probability value of 0,049 and for the service variable (X ) significant at probability value of 0,046, this matter indicate that individually syariah variable (X (X 3 3 1 ), economic variable (X 2 ), and the service variable ) influence decision become client in Syariah Bank of BRI Branch Solo.