dc.identifier.citation | Adcock, D. (2000), Marketing Strategies for Competitive Advantage, Wiley, Chichester, p. 132. Aragon-Correa, J.A. 1999. Strategic proactivity and firm approach to the natural environment. Academy of Management Journal, 41:556-567 Arora, S. and Cason, T. (1996), “Why do firms volunteer to exceed environmental regulations? Understanding participation in EPA's 33/50 program”, Land Economics, Vol. 72 No. 4, pp. 413-32. Bennett, S. (1992), “Green commitment: fading out?”, Progressive Grocer, Vol. 71 No. 12, pp. 4-7. Berger, I. (1993), “The relationship between environmental attitudes and behaviour”, Canadian Journal Journal of dari Marketing Pemasaran Research, Vol. 12, pp. 36-43. Berry, M. and Rondinelli, D. (1998), “Proactive corporate environment management: a new industrial revolution”, The Academy Akademi of dari Management Manajemen Executive, Vol. 12 No. 2, pp. 38-51. Carlson, L., Grove, S. and Kangun, N. (1993), “A content analysis of environmental advertising claims: a matrix method approach”, Journal of dari Advertising, Vol. 22 No. 3, pp. 27-40. Caswell, J. and Mojduszka, E. (1996), Using Informational Informasi Labelling to Influence the Market r for Quality in Food Products, Food Marketing Policy Center, University of Connecticut, Storrs, CT, p. 1996. 1996. Chan, RY (2001), “Determinants of Chinese consumers – green purchase behaviour”, Psychology & & Marketing, Vol. 18 No. 4, pp. 389-413. Chase, D. and Smith, TK (1992), “Consumers keen on green but marketers don't deliver”, Advertising Iklan Age, June, p. 63. 63. Dagnoli, J. (1991), “Consciously green”, Advertising Age, Vol. 14, p. 41. 41. D’Souza,C., Taghian,M., Lam,P., Peretiatkos, R. (2006), The European Marketing Academy, Vol. 1: pp. 287-301. Drumwright, M. (1994), “Socially responsible organizational buying: environmental concern as a noneconomic buying criterion”, Journal of dari Marketing, Vol. 58, pp. 1-19. 1-19. Elkington, J. (1989), “Why it pays to be green”, Weekend Financial Times, October 14, p. 13. Feldwick, P. (1996), “What is brand equity anyway?”, Journal of the Market Research Society, Vol. 38 No. 2, pp. 85-104. Fitzgerald, K. (1993), “It's green, it's friendly, it's wal-mart, eco-store”, Advertising Age, Vol. 1, p. 1, p. 44. 44. Forte, M. and Lamont, B. (1998), “The bottom-line effect of greening (implications of ecological awareness)”, The Academy of Management Executive, Vol. 12 No. 1, pp. 89-91. Goll,I., Johnson,N.B., Rasheed,A.A., (2007), Knowledge capability, strategic change, and firm performance The moderating role of the environment Management DecisionVol. 45 No. 2, pp. 161-179 Graviria, D. (1995), “Introducing the ecolabelling concept: experience of Colombia”, International Trade Perdagangan Forum, Vol. 395, pp. 8-11. 8-11. Henion, K. (1972), “The effect of ecologically relevant information on detergent sales”, Journal of Marketing Research, Vol. 9, pp. 9, hal. 10-14. Ippolito, PM and Mathios, AD (1990), “Infor- mation, advertising and health choices: a study of the cereal market”, Rand Journal Journal of dari Economics, Vol. 21 No. 3, pp. 459-80. Ippolito, PM and Mathios, AD (1994), “Information, policy and the source of fat and cholesterol in the US diet”, Journal of Public Policy & Marketing, Vol. 13 No. 2, pp. 200-17. Iyer, G. (1999), “Business, consumers and sustainable living in an interconnected world: a multilateral ecocentric approach”, Journal of dari Business Bisnis Ethics, Vol. 20 No. 4, pp. 273-88. Jensen, H. and Kesavan, T. (1993), “Sources of information, consumer attitudes on nutrition and consumption of dairy products”, The Journal Journal of Consumer Affairs, Vol. 27 No. 2, pp. 35272. Levy, AS and Strokes, RC (1987), “Effects of a health promotion advertising campaign on sales of ready-to-eat cereal”, Public Health Kesehatan Reports, Vol. 102 No. 4, pp. 398-403. Lyon, T. (2003), “Green' firms bearing gifts”, Regulation Washington, Vol. 26 No. 3, p. 36. 36. Mandese, J. (1991), “New study finds green confusion”, Advertising Age, Vol. 62 No. 45, pp. 1-56. 1-56. McGougall, G. (1993), “The green movement in Canada: implications for marketing strategy”, Journal Journal of dari International Internasional Consumer Konsumen Marketing, Vol. 5 No. 3, pp. 6987. Ozmen.Fatma (2006). “The level of preparedness of the schools for disasters from the aspect of the school principals”. Disaster Prevention and Management. Vol. 15 No. 3, pp. 383-395 Polonsky, M., Bailey, J., Baker, H. and Basche, C. (1998), “Communicating environmental information: are marketing claims on packaging misleading?”, Journal of dari Business Bisnis Ethics, Vol. 17 No. 3, pp. 281-94. Porter, M. and Van der Linde, C. (1995a), “Green and competitive: ending the stalemate”, Harvard Business Review, Vol. Review, Vol. 73 No. 5, pp. 120-34. Porter, M. and Van der Linde, C. (1995b), “Toward a new conception of the environment-competitiveness relationship”, Journal of dari Economic Perspectives, Vol. 4, pp. 4, hal. 97-118. 97-118. Reed, P. (2003), Strategic Marketing Pemasaran Planning, Thomson Learning Australia, | en_US |