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dc.contributor.authorNursito, Sarwono
dc.contributor.authorNugroho, H Arif Julianto Sri
dc.date.accessioned2013-11-13T22:33:21Z
dc.date.available2013-11-13T22:33:21Z
dc.date.issued2013-04-23
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(2007). “Customerbased corporate reputation of a service firm: scale development and validation”. Journal of the Academy of Marketing Science, 35 (1), pp. 127143. Walsh, G., Mitchell, V.W., Jackson, P.R, and Beatty, S.E. (2009). “Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective”. British Journal of Management, Vol. 20, 187–203. Yang, S.-U., and Grunig, J.E. (2005). “The effects of organization- public relationships outcomes on cognitive representations of organizations and overall Evaluations of organizational performance”. Journal of Communication Management, 9(4), 305– 326. Zabala, I., Panadero, G., Gallardo, I.M., Amate, C.M., Sanchez- Galindo, M., Tena, I and Villalba, I. (2005), “Dorporate reputation in professional service firm: Reputation management based on intelectuall capital management”, Corporate Reputation Review, Vol. 6, No. 6, pp. 59-71en_US
dc.identifier.isbn978‐979‐636‐147‐2
dc.identifier.urihttp://hdl.handle.net/11617/3836
dc.description.abstractThe search for source of superior and sustainable competitive advantage often lead to intangible resources. There are many kind of intangible resources and one of them is reputation. The highly competitive business environment, increased different stakeholder expectations and pressure to the importance of examining and managing reputation. The main objective of this research is to develop a student-based university reputation model by examine the antecedents and consequent of university reputation. Data were obtained from 175 students from several private universities in Central Java Province. Structural Euation Modelling was used in order to test the proposed hypotheses. The result indicate that the outcome of student-university relationship, service quality and university culture effect university reputation. Then, university reputation has an effect on student supportive behavior. Because of the positive influence on reputation, university should focus on reputation-building activities, especially on those three antecedents.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjecttudent based-university reputationen_US
dc.subjectcompetitive advantage private universityen_US
dc.titleModel Empiris Student Based University Reputation Terintegrasi Sebagai Strategi Mencapai Keunggulan Kompetitif Perguruan Tinggi Swastaen_US
dc.typeArticleen_US


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