Pola Distribusi Buah Lokal dan Buah Import: Studi Kasus pada Pedagang Buah di Kota Semarang

Abstract

Displacement of local fruit with imported fruit can not be ignored, the impact is huge, because it relates directly to the income of local fruit producers, one of which is a fruit-bearing villagers. Local fruit should be master in his own country untu realize it needed the proper distribution patterns. For research purposes (1). Identify and determine the distribution pattern of the fruit from the farmer to the producers to the consumers in the city of Semarang. (2). Knowing the factors - factors that support the distribution of fruit in the city of Semarang. The population in this study were all fruit merchant with fruit merchant gread criteria C and D in Semarang city is divided into 12 (twelve) that the District is in the city, both of which sell in outlets or outlets still not fixed. The sampling method in this study using non-random sampling method, the method of convenience sampling (sample selection based on ease or encountered). The number of samples in this study were 130 fruit merchant. Analysis of the data used is descriptive analysis, both quantitative analysis and qualitative analysis. Research reveals that, (1). In Semarang found some pieces of the pattern of distribution channels, with institutions - institutions such as farmers, local traders, brokers, market baskets, as well as importers. With the largest fruit suppliers in the market Semarang Johor. The pattern of distribution of imported and local fruit pieces in Semarang three (3) types of distribution channels. The most dominant marketing channel and routinely used trader is long distribution channels. (2). Factors Supporting local fruit distribution lies in the availability of many potential types of fruits are superior, backed by Indonesian natural conditions.