dc.identifier.citation | Ahmed P.K., Rafiq M. & Saad N.M. 2003, Internal Marketing and the Mediating Role of Organisational Competencies, European Journal of Marketing, Vol.37 No.9, pp.1221-1241. Ahmed P.K. & Rafiq M., 2003, Internal Marketing Issues and Challenges. European Journal of Marketing, Vol.37, No.9 pp.1177-1186. Ali N., 2012, An Exploratory Study Into the Implementation of Internal Marketing in Small Insurance Brokers in the United Kingdom, Journal of Financial Services Marketing, Vol.17, 3, 242-254. Azizi S., Ghytasivand F. & Fakharmanesh S., 2012, Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies, International Review of Management and Marketing, Vol. 2, No. 2, 2012, pp.122-129. Ballantyne D., 2003, A Relationship-Mediated Theory of Internal Marketing, European Journal of Marketing, Vol.37 No.9 pp.1242-1260. Brooks R.F., Lings I.N. & Botschen M.A., 1999, Internal Marketing and Customer Driven Wafefronts. The Service Industries Journal, Vol.19 No.4, pp.49-67. Burin C., Lombard M.R. & Klopper H.B., 2016, An Internal Marketing Perspective Within A Recruitment Service Environment In South Africa, The Journal of Applied Business Research, Volume 32, Number 1. Chang C.C., Tseng K.H. & Chen C.W., 2012, The Moderating Role of Online Community Participation in the Relationship Between Internal Marketing and Organizational Citizenship Behavior, Social Behavior and Personality, 40(10), 1725-1738. Coric D.S. & Vokic N.P., 2009, The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy, Zagreb International Review of Economics & Business, Vol. 12, No. 2, pp. 87-105, 2009. Doukakis I.P. & Kitchen P.J., 2004, Internal Marketing in UK Banks: Conceptual Legitimaty or Window Dressing?, The International Journal of Bank Marketing, Vol.22 No.6, pp.421-452. Greene W.E., Walls G.D., & Schrest L.J. (1994). Internal Marketing: The Key to External Marketing Success, Journal of Services Marketing, Vol.8 No.4, pp.5-13. Huang Y.T. & Thiele S.R., 2015, A Holistic Management Tool for Measuring Internal Marketing Activities, Journal of Service Marketing, Volume 29 - Number 6/7 - 571-584. Joung H.W., Goh B.K., Huffman L., Yuan J.J. & Surles J., 2015, Investigating Relationships Between Internal Marketing Practices and Employee Organizational Commitment in the Foodservice Industry, International Journal of Contemporary Hospitality Management, Vol.27 No.7, pp.1618-1640. Kameshwari A.V. & Nittala R., 2013, Quantitative Modeling of Internal Marketing and Interactive Marketing, Journal of Supply Chain Management Systems, Volume 2 Issue 2. Kaur J. & Sharma S.K., 2015, Internal Marketing: Scale Development and Validation. Vision 19 (3) 236-247 SAGE Publications. Kaurav R.P.S., 2015, Assessing impact of internal marketing on business performance, European Journal of Tourism Research, 10, pp.136-139. Keller S.B., Lynch D.F., Ellinger A.E., Ozment J. & Calantone R., 2006, The Impact of Internal Marketing Efforts in Distribution Service Operations, Journal of Business Logistics, Vol.27, No.1. Kotler P. & Keller K.L., 2009, Manajemen Pemasaran Edisi Kedua Belas Jilid 1, PT Indeks Jakarta Rafiq M. & Ahmed P.K., 2000, Advances in the Internal Marketing Concept: Definition, Synthesis and Extension, The Journal of Services Marketing, 14 (6): 449-462. Tsai Y., 2014, Learning Organizations, Internal Marketing, and Organizational Commitment in Hospitals, BMC health Services Research, 14:152. Varey R.J., 1995, Internal Marketing: A Review and Some Interdisciplinary Research Challenge, International Journal of Service Industry Management, Vol.6 No.1, pp.40-63. | id_ID |