Film as A Communication Strategy in the Learning Process of Children Character Strengthening in the Digital Era

Abstract

The advancement of information and communication technology today is very impacted by various human activities. In general, see technology is a means to facilitate in carrying out activities to meet human needs. Education is one of the needs that must be borne at the age of children both formal and non-formal. Utilization of information technology and communications in the digital era to be an effective alternative to the learning process and realize the quality of education. This article discusses the use of digital technology through film media on the strengthening of character in children. The results of this study indicate, communication through the media is an effective way for the process of development of child insight. Things that are compatible with Entertainment Education Theory that provides that understanding Communication strategy through mass media can give effect to individual behaviour, and social system in general, in this context is children. With the presence of media films that are positively contagious will affect the cognitive abilities in children, so that will impact on his behaviour. The role of communication between parents and teachers to children should be established conducive to the accompaniment of the learning process through film media. In addition, the most important thing is the ability of the media in producing information should consider the segments target audience.