dc.identifier.citation | Bamm, Archie J (1984) What Is Science?, makalah. Blalock Jr, Hubert M ,(1990), Basic Dilemmas in the Social Sciences, Sage Publications, London. Bolton et al (2004), Invited Commentaries on “Evolving to A New Dominant Logic For Marketing”, Journal of Marketing, Vol 68 (January), 18-27. Bolton et al (2005), Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice and Infrastructure, Journal of Marketing, Vol 69, h 1-25. Burrel G dan G Morgan (1979), Sociological Paradigms and Organizational Analysis, London, Heinemann. Gioia, DA & Pitre E. (1990), Multipradigm Perspectives on Theory Building, Academy of Management Review, Vol 15 No 4. Hunt, Shelby (1991), Modern Marketing Theory, Critical Issues in the Philosophy of Marketing Sciences, Ohio, South-Western Publishing Co. Neuman, W Lawrence (2000), Social Research Methods, Qualitative and Quantitative Methods 4th ed, Boston, Allyn and Bacon. Vargo, Stephen L. and Robert F. Lusch (2004), “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January), 1–17. Zaltman, Gerald, Karen Lemasters dan Michael Heffring (1982), Theory Construction in Marketing, Some Thoughts on Thinking, Pittsburgh, John Wiley and Sons. | en_US |