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| dc.description.abstract | Tujuan penelitian ini adalah untuk mengkonfirmasi apakah dimensi komitmen
manajemen puncak, folus pengunjung, benchmarking, pelatihan karyawan, fokus karyawan
dapat mencerminkan variabel TQM,.dan menganalisis pengaruh persepsi kualitan layanan
terhadap kepuasan pengunjung. Hasil output PLS menunjukkan bahwa konstruk praktikpraktikTQM
dibentuk oleh lima dimensi yaitu: dimensi komitmen manajemen puncak,
benchmarking, fokus karyawan, pelatihan, dan fokus pada pengunjung. Persepsi kualitas layanan
terbukti berpengaruh positif terhadap kepuasan pengunjung. | en_US |
