Show simple item record

dc.contributor.authorKussudyarsana
dc.date.accessioned2012-05-02T07:18:59Z
dc.date.available2012-05-02T07:18:59Z
dc.date.issued2008-12
dc.identifier.citationAssael Henry. 1999. Consumer Behavior and Marketing Action, New York: South Western College Publishing. Grant McCraken. 1986. Culture and Consumption: A Theoritical Account of the Structure and Movement of Cultural Meaning of Consumer Good, Journal of Consumer Research. Gutman, Jonathan. 1982. A Means-End Chain Model Based on Consumer Categorization Processes, Journal of Marketing. Hofstede, G. 1984. Culture's Consequences: International Difference in Work-related Values. London: Sage Publications. Mokoginta, A. Urip. 2001. Corporate Culture: A discussion or Freeport Indonesia Management, Bagian Psikologi, Jakarta: Universitas Indonesia. Reynolds, T. J., & Johnson. 2002. Means-end based Advertising Research: Copy Testing is not Strategy Assessment. Journal of Business Research, 22, 131-142. Rogers, E. M. 1983. Diffusion of Innovations, New York: Free Press. Rokeach, M. 1973. The Nature of Human Values. New York: Free Press. Schiffman G Leon, Kanuk, L.Liesly, 2003. Consumer Behavior, Atlanta, USA: Prentice Hall International. Tse, D.K., Lee, K-H., Vertinsky, I. and Wehrung, D.A. 1988. Does Culture Matter? A Crosscultural Study of Executives' Choice, Decisiveness and Risk Adjustment in International Marketing, Journal of Marketing, Vol. 52, October, pp. 81-95. Yalcinkaya, Goksel. 2008. A Culture-Based Approach to Understanding the Adoption and Diffusion of New Products Across Countries, International Marketing Review, Vol. 25 No. 2. Yeniyurt, Sengun and Townsend Janell D. 2003. Does Culture Explain Acceptance of New Products in a Country? An Empirical Investigation.en_US
dc.identifier.issn1410-4571
dc.identifier.urihttp://hdl.handle.net/11617/1344
dc.description.abstractTulisan ini menjelaskan peran budaya dalam manajemen pemasaran, khususnya di bidang perilaku konsumen. Beberapa aspek budaya diselidiki dan dianalisis dengan kombinasi latar belakang teoritis dalam konteks nyata. Makalah ini juga mengeksplorasi tingkat budaya, keberadaan nilai-nilai budaya, dan mendiskusikan dampaknya terhadap perilaku konsumen. Di akhir tulisan penulis menjelaskan ritual dan implikasinya bagi strategi pemasaran.en_US
dc.publisherlppmumsen_US
dc.subjectperan budayaen_US
dc.subjectnilai budayaen_US
dc.subjectritualen_US
dc.subjecttingkat budayaen_US
dc.titleBUDAYA DAN PEMASARAN DALAM TINJAUAN PENGARUH BUDAYA TERHADAP PERILAKU KONSUMENen_US
dc.typeArticleen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record