Browsing by Author "Kuswati, Rini"
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A Nested Model of Analyzing An Influence of Time Orientation on Behaviour of Avoiding Television Advertising
Kuswati, Rini (Universitas Muhammadiyah Surakarta, 2011)Time orientation theory states that an individual spends his or her time purposively depending upon whether time orientation is past, present, or future. The researcher refers this perspective to understanding more ... -
Analisis Faktor-Faktor yang Mempengaruhi Perpindahan Merek pada Produk Smartphone (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta yang Melakukan Perpindahan Merek dari Blackberry ke non Blackberry)
Khasanah, Aulia Uswatun; Kuswati, Rini (Universitas Muhammadiyah Surakarta, 2014-08)Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk, iklan dan variety seeking terhadap brand switching. Sampel dalam penelitian ini adalah mahasiswa Universitas Muhammadiyah Surakarta yang berjumlah ... -
Dampak Konflik Peran Ganda terhadap Kinerja Wanita Berperan Ganda
Kuswati, Rini (Universitas Muhammadiyah Surakarta, 2014-11-19)Harmony family is the dreams and hopes of all people. But unfortunately not everyone can make it happen. Most of them, including a career woman, only up to a dream and expect it. Unbalance role of a woman with dual role, ... -
DAMPAK ORIENTASI WAKTU TERHADAP PERILAKU MENGHINDARI IKLAN TELEVISI (sebuah kajian teori)
Kuswati, Rini (Prospect, 2009-08)Time orientation theory holds that individuals allocate their discretionary time purposively, depending upon their time orientation: to past, present, or future. I used this perspective to understand more about why ... -
The Effect of Knowledge Internet Technology and Customer Trust Towards Online Shopping Intention
Kuswati, Rini; Delima, Hafi (Universitas Muhammadiyah Surakarta, 2014-07)The study aimed to analyze the effect of knowledge internet technology, consumer trust toward online shopping intention. This study used a survey design while the sample was 100 students of the Faculty Economic and ... -
KAUSALITAS INVESTASI ASING TERHADAP PERTUMBUHAN EKONOMI (Error Correction Model)
DL, Wuryaningsih; Kuswati, Rini; Setyowati, Eni (LPPM-UMS, 2007)Investasi sebagai salah satu komponen penting bagi kelangsungan proses pembangunan ekonomi. Tujuan penelitian yang ingin dicapai adalah untuk mengestimasi pengaruh investasi asing terhadap pertumbuhan ekonomi, dan juga ... -
PENGEMBANGAN INSTRUMEN PENGUKURAN SHOPPING VALUES UNTUK MENGUKUR PERILAKU BELANJA KONSUMEN
Setyawan, Anton Agus; Kuswati, Rini (LPPM-UMS, 2007) -
Sabun Susu Bahagia Boyolali: Menuju Implementasi Produk Kosmetik Halal Indonesia
Kuswati, Rini; Soepatini, Soepatini; Hidayati, Nur (2019)Kosmetik halal adalah dambaan setiap wanita. Kosmetik halal bermakna aman dan sehat bagi konsumen. Kehalalan kosmetik menjadi perhatian banyak pihak. Hal tersebut dikarenakan kosmetik yang banyak beredar di pasaran, dan ... -
SUCCESSION MANAGEMENT: UPAYA HUMAN RESOURCE PLANNING MENUJU SUCCESS CORPORATE
Kuswati, Rini (lppmums, 2009-06)Perubahan lingkungan bisnis, harapan masyarakat, dan proses internal, serta kerjasama yang mendesain ulang perencanaan suksesi mereka untuk tetap kompetitif dalam mengembangkan tim kepemimpinan yang kuat. Denga menerapkan ... -
Teknologi Informasi dan Reposisi Fungsi Manajemen Sumber Daya Manusia
Setyawan, Anton Agus; Kuswati, Rini (Universitas Muhammadiyah Surakarta, 2006-06)The development of information technology has major influence to the role of human resource management (HRM) in a company. HRM transforms from administrative function to become strategic function. HRM practice has develop ... -
The Effect of Brand Image Toward Purchase Intention on Sharia Banking Product
Kuswati, Rini (Universitas Muhammadiyah Surakarta, 2013)The aims of this study is to analyze effect of brand image toward purchase intention on Sharia banking product. This study is quantitative research with survey method. Samples were taken of 100 respondents in Surakarta, ... -
Toward a Better Performance: Through CSR in Holistic Marketing Concept (Menuju Kinerja yang Lebih Baik: Melalui CSR dalam Holistik Marketing Konsep)
Kuswati, Rini (Eco-Entrepreneurship Seminar & Call for Paper "Improving Performance by Improving Environment" 2012, 2012-03)Many firm have found the business case for greater attention to corporate social responsibility to be compelling, particularly given reputational risk and other pressure of the contemporary business environment. Corporate ...